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January 22, 2013 by Leave a Comment

China Social Network Ad Spending 2010-2014

Social Networks Ad Spending in China,2010-2014

China, with a massive social network user base, would probably have 307.5 million users by the end of 2012, nearly double the US user base, according to eMarketer data. Social network spend in China is estimated to reach $612.8 million this year. The market will experience rapid growth throughout the forecast period, including a 51.3% gain next year.

However, the homegrown networks such as Sina Weibo, Renren and Tencent’s various social platforms, will enjoy the enormous growth of marketers’ advertising spend, with both Facebook and Twitter not having an official presence in China.

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November 29, 2012 by Leave a Comment

Renren Launched Timeline Feature

Renren Timeline feature

The newly launched Renren timeline does look like that of Facebook, where users can add stories being either text, photos, music or video. Users can also upload cover photos as well.

Currently users who don’t like the timeline feature can switch back to the old interface. [Read more...]

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November 23, 2012 by 3 Comments

Penetration Rate of Weibo and SNS in China

Weibo is the most talked about social media channel in the last one year, followed by social networking sites like Renren. No doubt Sina Weibo should be the most critical channel to consider for most companies.

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July 9, 2012 by Leave a Comment

Top Social Networks for Social Sharing in June 2012

Top Social Sharing Network

According to JiaThis, a popular social sharing widget provider, Tencent’s QZone, Sina Weibo and Tencent Weibo remained the top three social sharing networks in June 2012.

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May 23, 2012 by Leave a Comment

Social Media Has Greater Influence on Chinese Purchasing Decisions

Social Media Sites Used The Most (% of Respondents)

Social Media Sites Used The Most (% of Respondents)

China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April. [Read more...]

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March 12, 2012 by Leave a Comment

Social Network Users in China 2011-2014 #CHART

Social Network Users in China 2011-2014Top social networks in China are QZone (Tencent), Tencent Weibo, Sina Weibo (250 million), Renren and Kaixin001.com.

Data source: eMarketer.com

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February 17, 2012 by Leave a Comment

Top 10 Most Innovative Companies in China

QQ Icon

QQ, the most popular IM from Tencent via Wikipedia

The most innovative company in China is Tencent, according to Fast Company’s Top 10 List.

Other Internet companies include Renren (6, the most popular social networking site in China), Innovation Works (8, Beijing-based investment company providing in-house coaching and funding to early-stage companies, led by Google China’s ex-president Kai-Fu Lee) and Alibaba (9).

  1. Tencent
  2. Greenbox
  3. UnitedStyles
  4. Lenovo
  5. Suntech Power
  6. Renren
  7. BYD
  8. Innovation Works
  9. Alibaba
  10. Huawei
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November 28, 2011 by 1 Comment

Demographic Profiles of China’s Top Social Networking Sites

Demographic Profiles of China's Top SNS

Demographic Profiles of China's Top SNS

Users China’s top social networking sites are quite young, about 80% of which are between 20-34 years old according to Enfordesk’s data in September this year.

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November 16, 2011 by Leave a Comment

Renren Reached 137 Million Users in Q3 2011

Renren

Image via Wikipedia.

Renren last week announced its unaudited Q3 financial results, who also made their first post-IPO strategic acquisition, 56.com in Q3, a leading Chinese user-generated-content focused video sharing site

Renren’s mobile penetration has reached over 35% of unique monthly log-in users with over half of their mobile users accessing their Renren accounts through smartphones. In addition, Renren’s LBS commercial platform is now running 30,000 promotions and deals from thousands of merchants.

The number of Renren’s activated users increased from about 103 million a year ago to about 137 million as of September 30, 2011. Monthly unique log-in users increased from approximately 24 million to 38 million.

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August 19, 2011 by Leave a Comment

Renren Q2 Ad Revenue Up 93.8% with Over 124 Million Users

Renren, China’s number one social networking website, reported total net revenues of US$30.4 million in the second quarter, a 53.2% increase from the corresponding period in 2010.

Renren’s online advertising revenues were US$16.9 million, representing an increase of 93.8% from the corresponding period in 2010. [Read more...]

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August 8, 2011 by Leave a Comment

Top Social Bookmarking Websites in July 2011

AddThis is one of the popular social bookmarking tool in Chinese market and they recently shared  the top 20 social sharing websites in July 2011:

Top 20 Social Bookmarking Sites in July via JiaThis

Top 20 Social Bookmarking Sites in July via JiaThis

  1. Qzone (Tencent)
  2. Sina Weibo
  3. Tencent Weibo
  4. Renren
  5. Kaixin
  6. Sohu Weibo
  7. Douban
  8. Baidu Bookmarks
  9. Netease Weibo
  10. Baidu Post Bar
  11. Tao Jianghu (Taobao)
  12. Pengyou (Tencent)
  13. MSN
  14. Baidu Hi
  15. QQ Bookmarks
  16. Facebook
  17. 51.com
  18. Phoenix Weibo (t.ifeng.com)
  19. Tianya.cn
  20. Feixin (China Mobile)

Another popular social sharing platform bShare’s June data showed similar finding (Top 5: QZone, Sina Weibo, Tencent Weibo, Renren, Sohu Weibo, Kaixin).

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July 6, 2011 by Leave a Comment

“Maybe Genre” Gone Viral on Renren

Maybe Genre Gone Viral

Imitated Reposts on Renren

One status update on Renren account by the name of Yuqing Fan got over hundreds of thousands of replies, reposts and imitations. A direct translation of the original post by Miss Fan is, [Read more...]

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June 21, 2011 by Leave a Comment

Renren Q1 Revenue Up 46.6%

RenrenRenren announced its first quarter unaudited financial statements, the first once its public listing.

In the first quarter Renren’s total revenue reached USD 20.6 million, up 46.6% compared to Q1 in 2010; its net loss is USD 2.6 million, down 78.5%.

Online advertising revenue more than doubled to 8.1 million, benefiting from the increase of its total users. By the end of Q1 2011, Renren’s total active users reached around 117 million. And, it increased to 122 million by May 31 2011. [Read more...]

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June 13, 2011 by Leave a Comment

China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market

qq.com

A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories.

These five categories combined accounted for half of all time spent online in Greater China during April. [Read more...]

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June 8, 2011 by Leave a Comment

Baidu Launched Bookmarking Tool Baidu Share

Baidu has launched a bookmarking tool in beta called “Baidu Share”. Users can choose three styles; button style, text/icon style and flowing window style as shown below:

baidu bookmarking tool

Users can share content with Baidu Share at sixteen popular social networking sites including: [Read more...]

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December 9, 2010 by 1 Comment

RenRen Launched Groups Feature

China’s “Facebook” renren.com recently launched Groups feature allowing certain user to create a group.

Renren has fifteen levels of users; users get  into higher level status by engaging in certain activities such as logging in every day. Users above Level 10 can create up to three Renren Groups; anyone can participate in up to 30 groups. [Read more...]

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