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China’s Social Networking Site RenRen

Renren Network, formerly known as Xiaonei Network, is a Chinese social networking site. It is often called the Facebook of China. It is popular among college students in China. In Feb 2011, Renren made a pre-IPO announcement that it had 160 million registered users. Then in April 2011, it had to modify that statement to “a total of 31 million active monthly users.”

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Demographic Profiles of China’s Top Social Networking Sites

Users China’s top social networking sites are quite young, about 80% of which are between 20-34 years old according to Enfordesk’s data in September this year.

Renren Reached 137 Million Users in Q3 2011

Renren last week announced its unaudited Q3 financial results, who also made their first post-IPO strategic acquisition, 56.com in Q3, a leading Chinese user-generated-content focused video sharing site Renren’s mobile penetration has reached over 35% of unique monthly log-in users with over half of their mobile users accessing their Renren accounts through smartphones. In addition, [...]

Renren Q2 Ad Revenue Up 93.8% with Over 124 Million Users

Renren, China’s number one social networking website, reported total net revenues of US$30.4 million in the second quarter, a 53.2% increase from the corresponding period in 2010. Renren’s online advertising revenues were US$16.9 million, representing an increase of 93.8% from the corresponding period in 2010.

Top Social Bookmarking Websites in July 2011

AddThis is one of the popular social bookmarking tool in Chinese market and they recently shared  the top 20 social sharing websites in July 2011: Qzone (Tencent) Sina Weibo Tencent Weibo Renren Kaixin Sohu Weibo Douban Baidu Bookmarks Netease Weibo Baidu Post Bar Tao Jianghu (Taobao) Pengyou (Tencent) MSN Baidu Hi QQ Bookmarks Facebook 51.com [...]

“Maybe Genre” Gone Viral on Renren

One status update on Renren account by the name of Yuqing Fan got over hundreds of thousands of replies, reposts and imitations. A direct translation of the original post by Miss Fan is,

Renren Q1 Revenue Up 46.6%

Renren announced its first quarter unaudited financial statements, the first once its public listing. In the first quarter Renren’s total revenue reached USD 20.6 million, up 46.6% compared to Q1 in 2010; its net loss is USD 2.6 million, down 78.5%. Online advertising revenue more than doubled to 8.1 million, benefiting from the increase of [...]

China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market

A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories. These five categories combined accounted for half of all time spent online in [...]

Baidu Launched Bookmarking Tool Baidu Share

Baidu has launched a bookmarking tool in beta called “Baidu Share”. Users can choose three styles; button style, text/icon style and flowing window style as shown below: Users can share content with Baidu Share at sixteen popular social networking sites including:

RenRen Launched Groups Feature

China’s “Facebook” renren.com recently launched Groups feature allowing certain user to create a group. Renren has fifteen levels of users; users get  into higher level status by engaging in certain activities such as logging in every day. Users above Level 10 can create up to three Renren Groups; anyone can participate in up to 30 [...]

Sina Blog’s Little Assassin in Feeds

Thumbnail image for Sina Blog’s Little Assassin in Feeds

Chanced upon Sina’s smart “assassin” embedded in the feeds. Take a look at a normal blog post (above) first. Atom OR RSS feeds are not popular in China; not at all though blog platforms like Sina Blog does provide RSS feeds (you can get it from firefox address bar for example) though it’s not obvious [...]

Google China Music Integrated Windows Live, Yahoo, and RenRen IDs

From today on, Chinese netizens can manage their music playlists on Google Music Player with Windows Live ID, Yahoo ID, or Renren ID. Google China Music has added share feature which enables users to share their instantly updated playlists with their friends. Currently, Chinese netizens can download high quality legal songs and there are over [...]

Facebook Clone Xiaonei Being Repositioned as Renren

China’s popular social network Xiaonei which targets college students has announced the plan to re-brand itself as “Renren”. “Renren” is Chinese pinyin (means “every one”), which shows its strategic move to extend its targeted users. Renren.com is not used yet.