Department of The Walt Disney consumer goods in Shanghai, announced the launch of China’s first authorized Disney B2C online shopping platform “The Disney on Little Master” (little master in Chinese: xiaozhuren) officially entering the online shopping market in China.
The reporter found that, although this is the first time Disney is in B2C business, it is well prepared. In addition to providing in more than 300 cities cash on delivery service, Disney integrated third-party payment platform Alipay, expanding the scope of its sales to the towns and even rural markets.
You can check out the website here (though it’s in Chinese).