Taobao’s mobile app MAUs exceeded 131.982 million in August 2014 in China according to EnfoDesk, remaining the most popular online shopping mobile app by total MAUs, followed by Tmall and Jingdong.
In August 2014, Amazon China had highest monthly growth rate of 108.87% among top 10 mobile apps in China as shown above, while total MAUs of JD and Tmall decreased a lot from prior month in 2014.
Dangdang had highest monthly growth rate in use frequency and total time spent with 99.43% and 165.18% respectively while Jumei and Yihaodian decreased in these two aspects.
We can see major users of China mobile shopping apps are female, accounting for 59.21% of total. Users who are freelancer, Self-employed or private entrepreneurs are the largest user group, 23.77% of total, followed by the white collar and students.
Users with monthly salary of less than 1,000 yuan accounted for 27.76% of total mobile shopping mobile app users. One third of the China mobile shoppers are less than younger than 25 years old, which are the post-90s.
Young people below 25 years old seem to prefer mobile shopping, especially young women. Data showed that 46% young female below 25 purchased via mobile on Double 11 2013, and male consumers below 25 who purchased via mobile occupied 37%. Mobile shopping had become the life-style of post 90s. If PC represents the post 80s, then mobile represents post 90s.