In August 2014, Amazon China had highest monthly growth rate of 108.87% among top 10 mobile apps in China as shown above, while total MAUs of JD and Tmall decreased a lot from prior month in 2014.
Dangdang had highest monthly growth rate in use frequency and total time spent with 99.43% and 165.18% respectively while Jumei and Yihaodian decreased in these two aspects.
We can see major users of China mobile shopping apps are female, accounting for 59.21% of total. Users who are freelancer, Self-employed or private entrepreneurs are the largest user group, 23.77% of total, followed by the white collar and students.
Users with monthly salary of less than 1,000 yuan accounted for 27.76% of total mobile shopping mobile app users. One third of the China mobile shoppers are less than younger than 25 years old, which are the post-90s.
Young people below 25 years old seem to prefer mobile shopping, especially young women. Data showed that 46% young female below 25 purchased via mobile on Double 11 2013, and male consumers below 25 who purchased via mobile occupied 37%. Mobile shopping had become the life-style of post 90s. If PC represents the post 80s, then mobile represents post 90s.