This new feature for WeChat official accounts is meant to discourage original quality content. Readers can “like” the post by donating a small amount of cash.
There has been increasing focus on original quality content on social media since last year. Weibo.com in mid 2014 launched a new program for “we media” to encourage unique and quality content creation on Weibo. Weibo will share revenue with We Media users, generated via advertising, paid topic discussion, and product selling.
The new feature for WeChat official account is similar to an existing feature on Weibo who, in addition, offers paid posts feature. Some Weibo users think WeChat cloned this feature from Weibo.com.
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