One week’s Chinese New Year 2015 holiday just ended on 24 February. During this period, over 60% purchased on mobile device. And, the most popular product category is mothercare according to Tmall.
Major home appliance sales value grew by over 265% during this period; Tmall Superstore jumped 42 times. Shanghai, Hangzhou and Beijing were the top 3 online shopping cities during Chinese New Year 2015.