Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to […]
Chinese New Year Trends & Insights
Chinese New Year holidays start in either January or February every year based on the Chinese lunar calendar and last for 7 days. It's a Golden Week in China with huge amount of travelers domestically and overseas. Check out other Chinese Golden Weeks and Chinese Valentine's Day.
Singapore emerged the 3rd largest market in Southeast Asia for Chinese tourists spending over Chinese New Year, with an increase of 34% in average spending per Chinese tourist, according to findings from Alipay on overseas spending and mobile payment behavior of Chinese consumers across the 54 markets where Alipay is accepted during the 2019 Lunar […]
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.
According to the China National Tourism Administration, during the Chinese New Year holiday, a total of 386 million tourists traveled domestically, an increase of 12.1% over the same period of last year. Domestic tourism revenue reached 47.5 billion yuan, an increase of 12.6% over last year’s holiday.
Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year of Dog begins on February 16, Lightspeed Research launched an online survey in China’s mainland, Hong Kong and Taiwan to ask panelists about their plan, attitude and behavior during this […]
WeChat users made 2.1 billion minutes of free calls and exchanged 46 billion red packets (hongbao)on WeChat during the past Chinese New Year 2017, five times more than the previous year according to WeChat.
Shopping of new year goods (a.k.a. “Nianhuo” in China) is a tradition of Chinese New Year (“CNY”) when retailers should get ready in advance. Data from Alibaba revealed some insights about this shopping season.
China tourism market is to receive 343 million person-trips with an increase of 13.6% YoY during the coming Chinese New Year (27 Jan 2017 to 2 Feb 2017) according to China National Tourism Administration (“CNTA”).
Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting […]
The number of outbound Chinese tourists surged during the Chinese New Year holidays in 2016 and many countries and regions have been ready to meet the Chinese tourist shopping tide. Japan, Thailand, and Australia were popular outbound destinations.
China’s post-70s and post-80s drive the outbound tourism market during Chinese New Year in 2016 according to lvmama.com. Hainan and the northeastern regions are popular domestic travel destinations. Japan and South Korea are popular outbound destinations during CNY in 2016.
The number of Chinese outbound tourists reached 107 million person trips in 2014. More and more travelers tend to travel abroad during the holidays. The total number of China’s tourists is estimated to exceed 4.1 billion person trips in 2015.
Ctrip net revenues were RMB1.9 billion (US$308 million) for Q4 2014, up 33% YoY. Net revenues in 2014 were RMB7.3 billion (US$1.2 billion) in 2014, up 36%.
Traveling is popular among Chinese people nowadays. Especially, during Chinese New Year in 2015, Chinese travelers showed their strong consumption ability. It was estimated that China tourism market would accept 250 million trips with an increase of 11% from the same period of last year, worth RMB140 billion(US$22.68 billion) according to the latest research of China […]
One week’s Chinese New Year 2015 holiday just ended on 24 February. During this period, over 60% purchased on mobile device. And, the most popular product category is mothercare according to Tmall. Major home appliance sales value grew by over 265% during this period; Tmall Superstore jumped 42 times. Shanghai, Hangzhou and Beijing were the […]