Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
78% online shopping consumption in China are alternatives to the traditional consumption, and 22% are new demands stimulated by online shopping market in 2014 according to China National Bureau of Statistics. Over 80% online shoppers got satisfied shopping experience.
Qihoo 360 started its smart furniture strategy and it planned to invest ten billion yuan to cooperate with over 100 companies. 360 will integrate cloud service, big data platform, online marketing platform, app development with open chipset to create a complete smart furniture ecosystem according to Zhou Hongyi, president of 360 in March 2015.
One week’s Chinese New Year 2015 holiday just ended on 24 February. During this period, over 60% purchased on mobile device. And, the most popular product category is mothercare according to Tmall. Major home appliance sales value grew by over 265% during this period; Tmall Superstore jumped 42 times. Shanghai, Hangzhou and Beijing were the […]
In Q3 2014, total transaction value of China 3C home appliance B2C market was RMB107.88 billion ($17.56 billion) with an increase of 67.9% from the same period of the prior year.
The total retail sales of consumer goods reached 2,396.7 billion yuan (US$390.15 billion) in China in October 2014, up by 11.5% year-on-year (nominal growth rate. The real growth rate was 10.8 percent). From January to October 2014, the total retail sales of consumer goods reached 21,311.8 billion yuan, up by 12% year-on-year.
In June 2013, Jingdong led the B2C appliances market with more than 60%, followed by Tmall with 22.36% market share by revenue. All B2C platforms had similar discount rate, around 10%.
According to EnfoDesk, by the end of June 2013, the top 9 e-commerce platforms home appliance spare parts price index is shown above.
In this report, we will provide you the analysis of companies’ official weibo accounts in August 2012, including Weibo operation, interactive influence and followers’ activity . The data used is authorized by Sina Weibo Open Platform. Besides the characteristics mentioned above,the popular keywords of appliance industry is quite related to the hotspot issues, such as […]