Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
Tencent’s online advertising revenues increased by 75% YoY to RMB2,627 million due to growth in video advertising as a result of more viewers and enhanced revenues from performance-based social advertising on mobile-driven by Mobile Qzone and WeChat Official Accounts.
In comparison, Tencent’s eCommerce transactions business revenues decreased by 87% YoY to RMB446 million as it shifted traffic to JD.com following their strategic transaction with JD.com in March 2014, and the repositioning of their Yixun business from principal to marketplace operations.
Tencent’s Key platform statistics in 2014
- Monthly active user accounts (“MAU”) of QQ was 815 million, an increase of 1% YoY.
- Smart device MAU of QQ was 576 million, an increase of 33% YoY.
- Peak concurrent user accounts (“PCU”) of QQ was 217 million, an increase of 21% YoY.
- Combined MAU of Weixin (Chinese version of WeChat) and WeChat were 500 million, an increase of 41% YoY.
- MAU of Qzone was 654 million, an increase of 5% YoY.
- Smart device MAU of Qzone was 540 million, an increase of 30% YoY.
- Fee-based VAS registered subscriptions were 84 million, a decrease of 6% YoY.