In 2014, the total transaction value of China mobile advertising market (mobile search, app ad and mobile video ad involved) was RMB29.69 billion (US$4.84 billion) according to data of iResearch.
Between 2012 and 2014, the annual growth rates were all over 100%. It is estimated that China’s mobile advertising market will keep rapid growth and most likely faster than online advertising market in China.
The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US.
The transactions of mobile app advertising market are generated from various media companies, mobile ad networks as well as programmatic buying businesses in 2014 in China. 2014 was a booming year for China mobile advertising market. Advertisers invested more on mobile device which indicated large demand in the mobile advertising market in China. Besides, native ad and video ad provide more options for media.