The number of Chinese brands continues to grow with 14 brands in BrandZ Top 100 Most Valuable Global Brands, up from one (China Mobile) in 2006, and an increase of 1004% in value. And, most of the brands that have been ‘pushed out’ of the Top 100 by China were from Europe.
Most of the 14 Chinese brands are state-owned enterprises in financial services, oil and gas and telecommunications. However, four of them are market driven companies in technology – Tencent,
Alibaba, Baidu and Huawei. Tencent and Baidu grew in brand value 43% and 35%, respectively. Alibaba and Huawei are newcomers to the BrandZ™ Top 100 Most Valuable Global Brands.
Alibaba rose to number one in the retail category ahead of Amazon and Walmart. Technology and retail each increased 24% in brand value, leading all categories.
China Mobile slipped from the Top 10 and it’s no longer China’s most valuable brand which is now Tencent.
Also read: Top 10 Most Valuable Chinese Brands 2015