Huawei topped with the highest retention rate of 21.2% while iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]
huawei
China smartphone market share & top 5 users profiles for Q3 2018
Regarding the top 5 smartphone brands in China, Huawei and Xiaomi attracted rather more married men users at the age of around 25-34. By comparison, Apple was much more appealing in the eyes of young women who haven’t married and earn less than 3k yuan a month. The top five smartphone vendors made up 87.7% […]
Top 5 China smartphone vendors accounting for over 80% market share in Q3 2018
China shipped 102.7 million units smartphones in Q3 2018, a decline of 10.2% year-on-year. The top 5 vendors took over four-fifths of the market, Huawei’s the biggest player. Apple’s shipments dropped by 12.9% while still ranked second in terms of sales value.
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]
Most popular smartphone in Q3 2018: Xiaomi Mi 8
The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models […]
China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]
China smartphone market in Q2 2018: shipment, sales, market shares
China’s smartphone market shipped 104.8 million units in Q2 2018, declined by 5.9% year-on-year. Shipment of all leading brands increased except for Apple, which dropped by 12.5%. Huawei and Vivo both saw high growth of 21.7% and 24.3% year-on-year, respectively. The top five smartphone vendors made up 86.9% of smartphone shipments in China. Huawei took the lead with […]
iPhone X tops best-seller list for 8th month, but crisis looming
Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone’s NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models. iPhone X continued to be the top-selling device, making up 5.3% of […]
China filed 217,000 invention patents in H1 2018, led by Huawei
China had a total of 751,000 new patent filings in H1 2018, 217,000 of which were granted, according to the State Intellectual Property Office (SIPO). Specifically, 171,000 granted invention patents are domestic patents, among which, 159,000 are service innovation-creation, accounting for 93.2% of granted domestic patents.
[REPORT] China smartphone market insights Q1 2018; shipment dropped by 16%
China’s smart devices saw a continued growth of 1.8% in active devices to 1.45 billion units in Q1 2018. iPhone still led this market. Android smartphones saw 900 million active users in Q1 2018 while Huawei overtook Oppo to have the highest retention rate. Smartphone shipments in China dropped by 16% in Q1 2018. Check […]
Xiaomi making promising start in Europe
Chinese smartphone brand Xiaomi, which is making debut in Europe, earned 4.4% of sales market share in five major European markets in Q1 2018, ranking No.4, according to latest smartphone OS data from Kantar Worldpanel ComTech.
BrandZ Top 100 Most Valuable Chinese Brands Report 2018
Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion. Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of US$132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ™ Top […]