Double 11 (11 Nov) are not the only online sales promotions in China. Mid-year promotion is also an important campaign for China’s e-commerce platforms such as Tmall and Jingdong.
This year, Tmall brings 300,000 products from 25 countries to Chinese consumers during the promotion. Participating retailers include eight multinational supermarkets and hypermarkets including Costco from U.S., Inferno from Germany, and King Power from Thailand.
Brands without a present in China, who have Tmall Global store, can also join the promotion if selected. Overall, more than 20,000 merchants were selected by Tmall to participate in the mid-year promotion.
Also read: China Female Online Shopper Insights 2015