Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.
93% respondents in Ctrip survey showed travel intention in 2015 and only 7% has no intention to travel at all in 2015. Nearly all respondents over 45 years old would like to travel.
Chinese tourists are spending more on their trips. 34% respondents in Ctrip survey plan to spend between 5,001 and 10,000 yuan; 34% with a budget of over 10,000 yuan per trip.
52% prefer to purchase their travel products and services on mobile apps for convenience and plenty of promotions. Only 18% visit travel agency stores.
The total transactions of China online travel market reached 94.76 billion yuan (USD 15.28 billion) in Q1 2015, an increase of 51.3% YoY or 9.4% QoQ.
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