Nearly 60% of Chinese internet users consider themselves early technology adopters according to a survey by the CTA.
72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.
55% executives in China would actively engage external sources to collect new ideas for applying emerging technologies compared with 64% globally. 41% executives would spend more than 15% of revenues to digital spends according to PwC’s 2015 Global Digital IQ Survey.
45% of respondents purchased most of their luxury goods online according to a research conducted by KPMG. The respondents showed little concern for making online purchase of products under RMB 4,200, an increase of 121% (RMB 1,900) compared to the research in 2014.
Smartphone penetration rate in China will reach 38.6% in 2015 according to eMarketer. That represents a total of about 525.8 million people in China most of which live in urban areas.
The total number of China’s tourists was estimated to exceed 4.1 billion person-trips in 2015, and more travellers would choose short-term accommodations during their trips.
China is the world’s largest outbound tourism market and consumption market. Basing on the report initiated by China and surveyed by the World Urban Tourism Federation (WTCF), a total of 109 million Chinese person-trips visited foreign countries in 2014, among which the ratio of women was higher than men by 17 percentage points. The post-80s […]
In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.
Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.
According to a survey conducted by Tencent Tech news, 40.3% of those who encountered counterfeit products purchase in online shopping in China will do no more than never visiting the same online store again. 32.2% complained and got the refund whilst 16 complained but failed to get the refund.
Before March 8 in 2014, the International Women’s Day, Qunar conducted an online survey of female travel enthusiasts. Post-80s accounted for over 56% of respondents. In terms of travel frequency, 41% of respondent chose 1-2 times inbound travel and 1-2 times outbound travel; about 15% said they “quite enjoy traveling”, and would travel for 3-5 […]
36kr.com and 3g.qq.com did a survey about mobile internet user behavior online, collecting 92,000 sample via 3g.qq.com. Most of respondents were between 23-30 years old, with 41.9%.
Kantar Worldpanel, in partnership with Bain & Company, has recently released China Shopper Report this year, presenting a second look on what shoppers really do rather than what they say they do. The 2013 analysis is a continue of 2012 research, which confirms and refines the previous findings. Their findings are crucial to marketers who […]
On July 11th, China Tourism Research Institute released the survey results on the satisfaction of Chinese tourists in Q2 2013. The results show that index on the satisfaction of Chinese tourists is 74.49, which indicates downward trend this year. Tourists are generally unsatisfied with travel service. Inbound tourists’ satisfaction keeps dropping, and complaint rate goes up, […]
China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.