WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Tencent’s WeChat team launched ads for Moments steam in January 2015 and video ads this April.
Coupon Ads can be displayed in Moment feed stream with demographic targeting. It supports text, images and video formats. Once users click on “Collect” text link, they will be redirected to a coupon page and get the coupon, which can be used for their own purchase or shared with friends.
Pizza Hub launched two Coupon Ads campaigns for its Durian Pizza with a 15s video and a text/image respectively.Coupon collection rate was increased by 8 to 10 times.