WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
WeChat launched “friends-shared coupons” service last month with wihich coupons distributed on WeChat can be shared among friends. WeChat users can search for coupons their friends have through “coupons” service when dining, shopping or entertaining.
In 2014, the transaction value of Chinese mobile payment reached 6 trillion yuan (US$0.94 trillion), and is expected to exceed 9 trillion yuan (US$1.41 trillion) in 2015. The popularity of O2O and smartphones triggered deeper penetration of electronic payments.
Video is ranked as the most popular with 36% of respondents placing it as their most preferred format for mobile advertising, according to a PwC report released this month.