The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank.
WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) in June 2016.
Post-90s account for 63.6% of total mobile social sharing users in China, followed by post-80s (19.6%). Male users account for 64.2%.
Morning and evening saw higher social sharing with the peak between 9 and 10 in the evening.
Those who only shared once account for 48.4% of total users contributing to 8.1% of total shares in China. Those who shared at least 10 times account for 10.3% contributing to 67.4% of total ...
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