Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line.
Climbing the learning curve
Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with "The Pulse of Sport" line turns up only once. Users would have to be quite familiar with Adidas or their product line to know that the videos are...
Log in or subscribe here to read the full content.