China's cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China's “Cross-border Online Shopping Trends” report.
Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms.
This report is mainly based on Amazon’s own data regarding the volume of overseas sales and consumer behavioral surveys. One highlight is the fact that the number of overseas brands purchased through its cross-border platform has, in the last half year, increased from 80,000 to 210,000.
In addition, though Amazon Prime was only rolled out in China a year ago, members have already collectively saved some 500 million yuan (US$ 78.5 million) i...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time