Alibaba’s OTA platform Fliggy (Feizhu) just made Fliggy Miles transferrable for Marriott Rewards points. Last week, the Marriott International Group’s Fliggy Flagship Store officially opened the access for Points conversion from Miles. The current program page shows that the points conversion between Fliggy and Marriott is only in the “trial period”, specifically stating that the […]
The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]
With the widespread membership system of video and audio platforms including WeChat Official Accounts, Chinese users are gradually developing the habit of paying for good content on the internet. Online video market generated 21.79 billion yuan (US$3.4 billion) from the paid users in 2017. It will keep the fast-growth of over 60%.
When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors. Kantar Worldpanel has reported that spending in fast moving consumer goods (FMCG) grew by 4.3% in 2017 from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years. This […]
China’s cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China’s “Cross-border Online Shopping Trends” report. Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms. This report is mainly based on Amazon’s own data regarding the […]
The number of Vipshop’s active customers for the trailing 12 months ended September 30, 2017 increased by 22% year over year to 60.5 million from 49.6 million in the prior year period.
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. […]
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
From frequent flyer accounts to supermarket preferred shoppers’ cards, consumer memberships are an increasingly important part of China’s consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership as it stands in China in 2017. PROMOTING MEMBERSHIP Member prices first Preferential pricing is the factor Chinese consumers […]