China advertising market grew by 4.3% in 2017 after two years' consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in 2016; and, radio advertising grew by 6.9%.
Newspaper and magazine advertising revenues: -32.5%, -18.9% respectively
Elevator TV: 20.4%
Elevator posters: 18.8%
Theatre video ads: 25.5%
Looking into the details of TV ad spending, we can see that the nationwide air time of TV commercials was st...
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