The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]
China advertising market grew by 4.3% in 2017 after two years’ consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in 2016; and, radio advertising grew by 6.9%. Newspaper and magazine advertising revenues: -32.5%, -18.9% respectively Outdoor: -0.4% Elevator TV: 20.4% Elevator posters: 18.8% Theatre video ads: 25.5% Internet: 12.4% Looking […]
Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016. The total rate card ad spending in China in 2017 increased by 4.3% from a year ago, ending a two-year decline, according to the latest annual data from Media Intelligence, CTR. Traditional media contributed […]
According to the report released by CTR Media Intelligence, China’s overall advertising market increased 0.4% YoY in the first half of 2017. Compared to last year in which the growth is 0.1%, Chinese advertising market is increasing slightly and the market shows a new round of stability.
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special visits to know products according to the latest research of Mintel.
Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to 28.6% in the first three-quarters this year compared to the same period last year according to CTR.
In Q3 2014, newspaper ads accounted for nearly 70% of total ads in China tourism industry according to research of Meihua. info. The online ads’ market share increased to 16.2%, following newspaper ads in China tourism industry. Compared with the same period from 2013, newspaper ads placement had sharp decrease in Q3 2014.
In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to Print Ads Report in Q2 2014 published by Meihua.info. In Q2 2014, the number of total print advertisers was 19,884 with a decrease of 14.6% from same period of 2013. […]