Online shoppers tend to be richer, younger, and better educated in China according to Nielsen. Close to 58% online shoppers reached the family income of over RMB 10,000. And, 64% are between 18 and 35 years old, comparing to 45% offline shoppers in the same age group.
Preference of online vs. offline shopping
According to a recent study by Nielsen, most consumers prefer to perform “daily replenishment” or “emergency shopping” on physical channels; It is when the consumer chooses to go online when “shopping for casual shopping” or the merchant launches special offers or promotions on “special holidays
Nearly 24% of consumers said they liked “recreational shopping” online, while 11% of respondents said they would rush to buy specials through online platforms during certain holidays....
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time