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In 2017, China's online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come while the revenues of traditional media such as newspapers, magazines, and TV advertising will continue to decline.
“Intellectualization” and “originalit...
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