The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
China Live Streaming
Live streaming in China is now more than for games and entertainment, deployed as a digital transforming tool by traditional businesses and a powerful channel for e-commerce.
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.
How WeChat empowers large retail chains for private traffic
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
Game streaming platform Huya, Douyu MAUs exceeded in 2020
China’s game live streaming platform Douyu’s average MAUs in the fourth quarter of 2020 increased by 5.2% to 174.4 million from 165.8 million in Q4 2019. The average mobile MAUs increased by 6.9% to 58.2 million from 54.4 million in the same period of 2019.
Highlights of China’s toughened measures against online markets
E-commerce live streaming videos should be kept for at least three years Special terms for personal information protection It is strictly forbidden to force “picking one from two” Online platform responsibilities On March 15, China’s State Administration of Market Supervision issued Measures for the Supervision and Administration of Online Market (“New Measures”), which will come […]
JD.com annual customers grew 30% to 472 million in 2020
Jingdong (JD.com) annual active customer accounts increased by 30.3% to 471.9 million in the 12 months ended December 30, 2020, from 362 million in 2019.
Baidu app MAU reached 544 million in Q4 2020; non-marketing revenues grew by 52%
Baidu non-marketing revenues grew by 52% year over year in the fourth quarter of 2020, according to its quarterly earnings results.
China game live streaming revenues to double by 2021
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. Game live streaming users dropped to 68.12 […]
Short video market trends in China for 2020 (updated)
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
How JD penetrates lower-tier cities with social e-commerce initiative
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
Live streaming e-commerce to account for over 20% of China’s online shopping GMV by 2022
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Tencent officially launched its mobile WeChat store creator WeStore
Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
Social video platform Joyy reported 21% revenue growth in Q2 2020
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.
China eSports market overview and forecast 2020
The revenue of the eSports market in China exceeded 100 billion yuan in 2019 and it is expected to exceed 160 billion yuan in 2021. In the future, the commercial development of eSports will further contribute to the growth of the overall eSports market. China eSports Market Development (Click to see larger image) The industry […]
How content help businesses in branding and driving sales in China
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Top short video, live streaming Chinese apps in global market in H1 2020
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]