The number of monthly active users (MAU) of WeChat grew by 3.5% to 1,268.2 million in the fourth quarter of 2021, according to Tencent’s quarterly results. Smart device MAU of QQ decreased by 7.2% to 552.1 million.
China Live Streaming
Live streaming in China is now more than for games and entertainment, deployed as a digital transforming tool by traditional businesses and a powerful channel for e-commerce.
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.
JD retail business highlights for Q4 2021; revenues up 23%
Annual active customer accounts of Jingdong (JD) increased by 20.7% to 569.7 million in 2021 from 471.9 million in 2020.
Double 11 (Singles’ Day) Shopping Festival 2021: Alibaba Tmall GVM hit US$84.54 billion
Would Double 11, the biggest shopping event in China, remain the most important shopping festival in 2021? The total amount of GMV this year will be twice that of 2019, reaching about US$85 billion, according to App Annie’s forecast.
Game streaming platform Huya mobile MAU up 15% in Q3 2021
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period of 2020.
Short video app Kuaishou e-commerce GMV doubled in Q2 2021
The average DAUs on Kuaishou app was 293.2 million in Q2 2021, representing an increase of 11.9% from 262.1 million for the same period of 2020.
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
How WeChat empowers large retail chains for private traffic
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
Highlights of China’s toughened measures against online markets
E-commerce live streaming videos should be kept for at least three years Special terms for personal information protection It is strictly forbidden to force “picking one from two” Online platform responsibilities On March 15, China’s State Administration of Market Supervision issued Measures for the Supervision and Administration of Online Market (“New Measures”), which will come […]
China game live streaming revenues to double by 2021
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. Game live streaming users dropped to 68.12 […]
Short video market trends in China for 2020 (updated)
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
How JD penetrates lower-tier cities with social e-commerce initiative
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
Live streaming e-commerce to account for over 20% of China’s online shopping GMV by 2022
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Tencent officially launched its mobile WeChat store creator WeStore
Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
Social video platform Joyy reported 21% revenue growth in Q2 2020
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.