Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
China Live Streaming
Live streaming in China is now more than for games and entertainment, deployed as a digital transforming tool by traditional businesses and a powerful channel for e-commerce.
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.
JD announced last week that JD Plus, its e-commerce paid membership program, has reached over 20 million members, an increase of over 5 million compared with the same time last year.
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
Douyu’s average MAUs in the second quarter of 2020 was 165.3 million, compared with 162.8 million in Q2 2019. The average mobile MAUs in Q2 increased by 15.4% to 58.4 million from 50.6 million in Q2 2019.
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.
WeChat MAU grew 6.5% YoY to 1,206.1 million in Q2 2020 while another social platform of Tencent QQ saw a decrease of 8.4% YoY to 647.6 million according to Tencent’s financial results.
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. In 2019, China’s live game streaming market […]
The revenue of the eSports market in China exceeded 100 billion yuan in 2019 and it is expected to exceed 160 billion yuan in 2021. In the future, the commercial development of eSports will further contribute to the growth of the overall eSports market. China eSports Market Development (Click to see larger image) The industry […]
China online entertainment market grew by 8.1% over the first quarter of 2020 and reached 116.6 billion yuan in the second quarter of 2020.
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]
Taobao recently announced plans to host live streaming sessions from 300,000 merchants per day in 2020. Wholesalers and manufacturers in factory cluster areas, such as Yiwu in Zhejiang Province, will be the target. Top Taobao Live anchors: Li Jiaqi and Viya Launched in 2016, the live streaming channel Taobao Live expects to help incubate 200,000 […]
China’s game live streaming platform Huya announced 47.8% growth in net revenues to RMB2,411.9 million (US$340.6 million) in Q1 2020 from RMB1,631.5 million in Q1 2019.
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]