Taobao will leverage its live streaming technology to help incubate 1,000 key opinion leaders in China’s countryside in an effort to boost rural development according to Alibaba. By helping farmers go online, Taobao aims to enable farmers to find new markets and customers from their homegrown products.
live streaming
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average mobile MAUs and MAUs reached 50.7 million and 116.6 million, respectively. Total paying users increased by 73.1% year-on-year to 4.8 million.
Top 20 Chinese video mobile apps in overseas market
In January 2019, Tik Tok took the first spot of the top 20 most downloaded video/live streaming apps list with nearly 75 million downloads from App Store and Google Play overseas. Roughly 46% of its downloads came from India. The downloads of the top 20 apps grew by 167% to reach 164 million, with 55% coming […]
China digital entertainment consumption overview 2019
Chinese mobile internet users spent 73.86 billion hours consuming entertainment contents on mobile devices, 35.99% on videos. The user stickiness of mobile live streaming is much higher than the previous period with the loyal audience being a major force. 63.2% of users watched live streaming to relax, 41.1% of users tend to learn knowledge and tactics, and 39.1% of […]
Top mobile video apps in China Sep 2018, led by Tencent Video, Tik Tok, Kwai
Market penetration of online video reached 80.4%, a 5.8% increase year-on-year. While the average daily active users decreased to 210 million. Both Tencent Video (116 million) and Tik Tok (118.7 million) saw the average daily active users of over 100 million in September 2018. Tencent Video, iQiyi, and Youku took the top three places with […]
4 e-tailers’ Double 11 marketing tactics
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success. Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of […]
The story of a Taobao celebrity who sold 300 million yuan products on Double 11
Image Credit: Global E-Businessmen Viya, the so-called Taobao blogger who “earn a house in one night”, broke her own record in this year’s Tmall Double 11 with over 300 million yuan in sales. Her followers will buy whatever she recommends without even reading the product, according to a report from Global E-Businessmen. Viya clocked off […]
Alibaba Taobao’s marketing strategy for Double 11 in 2018
The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the past 12 months. Meanwhile, the live streaming users doubled in the past year with total transactions growth at 350%. Moreover, there are […]
Top live streaming apps in China in Q2 2018
Online live streaming market obtained a total of 398 million users in 2017, an increase of 28.4%, which is estimated to reach 460 million in 2018 and 507 million in 2019. This market showed signs of a slowdown since 2017.
Social mobile app Momo MAU grew to 108 million in Q2 2018
Momo, one of the top mobile social networking platform in China, announced total net revenues of $494.3 million in Q2 2018 with an increase of 58% YoY, according to its unaudited financial results.
Mobile live streaming users overview 2018; 89 million active users in China
Moblie live streaming is flourishing in several verticals in China, especially for the entertainment live streaming with over 60% penetration rate. The entertainment live streaming obtained nearly 89 million active users, up by 8.4% over the last quarter in March 2018. On average, each user opened up 5 times their entertainment live streaming apps and spent 43.8 […]