Online live streaming market obtained a total of 398 million users in 2017, an increase of 28.4%, which is estimated to reach 460 million in 2018 and 507 million in 2019. This market showed signs of a slowdown since 2017.
live streaming
Social mobile app Momo MAU grew to 108 million in Q2 2018
Momo, one of the top mobile social networking platform in China, announced total net revenues of $494.3 million in Q2 2018 with an increase of 58% YoY, according to its unaudited financial results.
Mobile live streaming users overview 2018; 89 million active users in China
Moblie live streaming is flourishing in several verticals in China, especially for the entertainment live streaming with over 60% penetration rate. The entertainment live streaming obtained nearly 89 million active users, up by 8.4% over the last quarter in March 2018. On average, each user opened up 5 times their entertainment live streaming apps and spent 43.8 […]
How to use live streaming for successful marketing in China in 2018
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
Momo net revenues increased by 421% in Q1 2017
One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016.
Top digital video mobile apps in China in Feb 2017
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV. Sohu TV, Baofeng, PPTV, Tudou, and Migu Video apps are also in the top 10 video apps by MAUs in Feb 2017. Bilibili Cartoon ranks first in the vertical […]
China mobile social app Momo revenues increased by over 5 times in Q4 2016
Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.