Douyin, TikTok’s China equivalent, saw its live commerce platform continue to soar in 2023, with total transaction volume growing 256% year-over-year, according to data released by the company early this year. The platform now covers over 370 cities and involves over 450,000 businesses.
China Live Streaming
Live streaming in China is now more than for games and entertainment, deployed as a digital transforming tool by traditional businesses and a powerful channel for e-commerce.
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.
Xiaohongshu’s E-Commerce Strategy with Emphasis on Live Commerce and Search Conversions
On January 11, Xiaohongshu (Little Red Book or RED), a prominent Chinese social media platform, marked a significant shift in its business strategy by releasing its first annual e-commerce report.
Tencent’s Strategic Pivot Fuels Robust Growth in Q3
Tencent Holdings Limited, a juggernaut in China’s internet services sector, unveiled its 2023 third-quarter financials, showcasing a resilient performance marked by solid revenue growth and strategic technological advancements.
China’s Video Cloud Market Navigates Through Slowdown: Insights from IDC’s 2023 Mid-Year Report
IDC has released its mid-year report, “China Video Cloud Market Tracker, First Half of 2023,” outlining current trends and projections within the industry. In a market contending with a post-pandemic deceleration in consumer entertainment demand and reduced IT expenditure from industry clients, China’s video cloud market faced a 7.0% year-on-year decline, reaching $4.62 billion. The […]
China’s Esports Industry Grows, Despite Slight Dip in Yearly Revenue
The first half of 2023 has witnessed a warming trend in China’s esports industry. With leading esports products maintaining steady operations, the launch of new games, and the strong return of competitive events, the industry’s revenue and user base remain stable. This September, esports will make its official debut at the 19th Asian Games in […]
Taobao’s 20th Anniversary Sets Stage for Largest 618 Shopping Festival Yet
In China’s e-commerce realm, the 618 Shopping Festival is an event of monumental scale and impact. It owes its inception to the Chinese e-commerce giant Taobao, which was founded on May 10, 2003.
Kuaishou Strong Q1 2023 Results with Record User Metrics and Revenue Growth
Kuaishou Technology (HK:1024) (“Kuaishou” or the “Company”), a leading content community and social platform, today reported its unaudited consolidated first quarterly results for the three months ended March 31, 2023.
Double 11 (Singles’ Day) Shopping Festival 2021: Alibaba Tmall GVM hit US$84.54 billion
Would Double 11, the biggest shopping event in China, remain the most important shopping festival in 2021? The total amount of GMV this year will be twice that of 2019, reaching about US$85 billion, according to App Annie’s forecast.
Game streaming platform Huya mobile MAU up 15% in Q3 2021
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period of 2020.
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
How WeChat empowers large retail chains for private traffic
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
Highlights of China’s toughened measures against online markets
E-commerce live streaming videos should be kept for at least three years Special terms for personal information protection It is strictly forbidden to force “picking one from two” Online platform responsibilities On March 15, China’s State Administration of Market Supervision issued Measures for the Supervision and Administration of Online Market (“New Measures”), which will come […]
China game live streaming revenues to double by 2021
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. Game live streaming users dropped to 68.12 […]
Short video market trends in China for 2020 (updated)
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]