Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
China Live Streaming
Live streaming in China is now more than for games and entertainment, deployed as a digital transforming tool by traditional businesses and a powerful channel for e-commerce.
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.
The average DAUs on Kuaishou apps and mini programs in China was 379.2 million in Q1 2021, representing an increase of 26.4% YoY. The average DAUs on Kuaishou app was 295.3 million, representing an increase of 16.6% YoY.
The number of monthly active users (MAU) of WeChat grew by 3.3% YoY to 1,241.6 million in the first quarter of 2021, according to Tencent’s quarterly results. Smart device MAU of QQ decreased by 12.6% YoY to 606.4 million.
Jingdong (JD.com) annual activee-commerce customer accounts increased by 29% to 499.8 million in the 12 months ended March 31, 2021, from 387.4 million a year ago.
China’s game live streaming platform Douyu’s average MAUs increased by 21.3% YoY to 191.9 million while the average mobile MAUs increased by 4.5% to 59.1 million, according to its latest financial results.
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
E-commerce live streaming videos should be kept for at least three years Special terms for personal information protection It is strictly forbidden to force “picking one from two” Online platform responsibilities On March 15, China’s State Administration of Market Supervision issued Measures for the Supervision and Administration of Online Market (“New Measures”), which will come […]
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. Game live streaming users dropped to 68.12 […]
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.
The revenue of the eSports market in China exceeded 100 billion yuan in 2019 and it is expected to exceed 160 billion yuan in 2021. In the future, the commercial development of eSports will further contribute to the growth of the overall eSports market. China eSports Market Development (Click to see larger image) The industry […]