The transaction value of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017. Tmall Global continued to lead the market with a market share of 27.6%, followed by NetEase Kaola (20.5%) and JD Global (13.8%). Amazon Global saw its share rise.
Big e-commerce campaigns like Double 11, Black Friday, and Double 12 are all in the fourth quarter, which greatly prompted the sales of cross-border e-commerce platforms.
Tmall Global sold a global limited edition water racing boat at 17 million yuan at Double 11, the highest value in a single order. Black Friday saw an explosive growth of over 200% in sales compared with the same period last year.
The sales of NetEase Kaola quadrupled that of last year at its Dou...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time