Taobao remains the top mobile shopping platform (693 million) in China in April 2020 by total unique users across mobile apps and mini programs on WeChat, Baidu, and Alipay. Pinduoduo, JD, Jingxi, and Vipshop ranks 2nd to 5th. Jingxi was launched in 2019 by JD to take on Pinduoduo on lower-tier cities while Taobao launched […]
Kaola China E-Commerce Platform News & Insights
What is Kaola?
Kaola (Kaola.com), also known as Netease Kaola, was set up by Netease in 2015 to focus on cross-border import retail e-commerce business. Alibaba Group announced the US$2 billion acquisition of Netease's Kaola e-commerce platform in September 2019.
Kaola e-commerce platform focuses on quality product sourcing and direct selling to consumers.
Netease Koala's self-management mode has the right of self-pricing. It can adjust the pricing strategy according to the market environment and competitive environment by coordinating the whole supply chain and all aspects of warehousing, logistics, and operation.
Branches and offices have been set up in nearly 10 countries and regions such as San Francisco, Tokyo, Seoul, Sydney, and Hong Kong to select high-quality products and avoid multi-level links such as agents and distributors.
NetEase Koala has more than 150,000 square meters of bonded warehouses in Hangzhou, Zhengzhou, Ningbo, and Chongqing, ranking first in the industry. At the same time, the 250,000 square meters modern and intelligent bonded warehouse in Ningbo has broken ground and will be put into use shortly.
At present, Koala has become the largest enterprise with bonded warehouses in cross-border e-commerce. In the future, Koala will open bonded logistics centers in South China, North China, and Southwest China.
See a quick guide on Kaola users.
In September 2019, Alibaba’s China retail marketplaces had 785 million mobile MAUs, representing a quarterly net increase of 30 million. Annual active consumers on Alibaba’s China retail marketplaces reached 693 million for the 12 months ended September 30, 2019, compared to 674 million for the 12 months ended June 30, 2019.
Besides Tmall Global and JD Worldwide, Xiaohongshu (Little Red Book, a.k.a. RED) and Netease Kaola are also leading platforms in China’s cross-border e-commerce market. Let’s take a look at a quick comparison of users on these two platforms including the demographic profile and geographic distributions. Xiaohongshu is way ahead of Netease Kaola in terms of […]
China’s cross-border import retail e-commerce market grew by 36% to US$16.86 billion in Q4 2018. Tmall Global and NetEase Kaola together account for 56.2% of China’s cross-border import retail B2C market. China’s General Administration of Customs reported that the import and export cleared by customs’ cross-border retail e-commerce platform totaled 134.7 billion (US$19.82bn) in value […]
The market penetration of comprehensive e-commerce apps reached 82.6%, an 11.3% increase year-on-year in China. Its average daily active users dropped by nearly 6.3 million to 209 million. The user base of cross-border e-commerce kept its fast-growing pace and reached 29.83 million in September. Mobile Taobao tops first with the average daily active users of 177.1 […]
Chinese cross-border e-commerce players took advantage of Black Friday to launch a big promotion for imported goods. To some extent, Black Friday is more distinct in theme for cross-border e-commerce than Double 11. Sales of many direct delivery products were more than doubled on JD.com. NetEase Kaola saw sales exceeding the entire sales of last year’s […]
China’s cross-border import retail e-commerce market totaled US$12.14 billion in Q3 2018 with a negative growth of 16.2% quarter-on-quarter. The top platforms Tmall Global, NetEase Kaola kept expanding while both JD Worldwide and Vipshop Global saw a slight decline. China’s cross-border import retail e-commerce market reached 84.26 billion yuan (US$12.14 bn) in Q3 2018, a decline […]
The Double 11 rising on the popularity of China Singles’ Day (Nov 11) is growing bigger every year. Top e-commerce players all saw record-breaking sales on this very day. Sales on Tmall reached 10 billion yuan in 00:02:05, sales on NetEase Kaola exceeded 100 million yuan in 00:03:49, and GMV on Suning exceeded 100 million […]
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
The retail sales of China’s cross-border import e-commerce down by 21.9% to 82.1 billion yuan (US$12.86 billion) from Q4 2017. Tmall Global remains in the top spot with a market share of 27.8% followed closely by NetEase Kaola. This quarter didn’t see much change in the ranking of cross-border B2C platforms in China. Tmall Global […]
The transaction value of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017. Tmall Global continued to lead the market with a market share of 27.6%, followed by NetEase Kaola (20.5%) and JD Global (13.8%). Amazon Global saw its share rise. Big e-commerce campaigns like Double 11, Black Friday, […]
Cross-border e-commerce has increasingly become a mainstream way for Chinese consumers to access imported goods without traveling abroad or paying large markups at domestic supermarkets. Over the past few quarters, it has shown explosive growth, led by JD Worldwide, Tmall Global, and specialty platform Netease Kaola. China’s cross-border e-commerce retail market reached 81.57 billion yuan […]
In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:
Part 2 of 2 in CIW’s report on cross-border e-commerce in China (Part 1). The retail cross-border e-commerce segment makes up a significant fraction of the cross-border e-commerce market, with its 3.05 trillion yuan (US$ 457 billion) revenue accounting for 48.5% of 2016’s total 6.3 trillion yuan (US$944.5 billion) of China’s cross-border e-commerce market. Thus far in […]
E-commerce enterprises in China have taken an increasing role spearheading cross-border commerce in goods and services between China and other nations. As consumers within the country have become more affluent, some enterprises have begun importing increasing amounts of high-quality consumer goods from abroad while others provide platforms for importers to sell goods B2C and C2C. […]