Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok.
Short-video app download trend
The demographic profile of China short-video apps
The majority of China's short-video users (over 70%) is between 18 and 35 years-old and more are located in tier-...
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