Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok's Chinese version), Kuaishou (Kwai's Chinese version), and Xiaohongshu, has its own characteristics and features, which also come from the differences in terms of KOL follower bases.
Top 10,000 KOLs by Total Followers
Weibo: after years of operation and user retention, all of the Top 10,000 KOL accounts have over one million followers, among which 91% have between 1 million and 10 million followers according to...
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