81% of WeChat Mini-Programs users have played Mini-Games. As mini-game "Jump"(Tiaoyitiao) was receiving huge popularity at the end of 2017, Wechat started Mini-Games internal testing as of March 2018 and continued to attract users with several faddish Mini-Games represented by pinball games.
Of the top 100 Mini-Programs, gaming took the largest share of 40% in May 2018. That was partly because it's easy and relaxing for users to play Mini-Games in fragmented time; also, the launch of rewarded video ads for Mini-Games brought lots of traffic.
Casual games and puzzle games attracted nearly 90% of WeChat users who play Mini-Games.
Mini-games "Jump" saw steady growth in accumulated daily active users, showing higher user stickiness.
Compared with Anipop and ...
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