China’s mobile internet saw slower growth of 48.8% in transactions to 8,229.88 billion yuan (US$1,267.10 bn) in 2017. And, it's expected to reach 11,432 billion yuan in 2018 and exceed 19 trillion yuan in 2020. Check out some forecast into various mobile internet segments from 2018 to 2020, including shopping, payment, advertising, travel, and etc.
Mobile shopping expanded its market share to 73.7% in 2017 by promoting new retail. Mobile lifestyle service shrunk market share by 2.8 percentage point mainly due to the decline of O2O market. Meanwhile, the market share of data charges decreased to 6.7% influenced by 4G network construction and cost reduction of data.
The mobile shopping market will continue to dominate the mobile economy in China in the next two to three yea...
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