With enough passion, the fans of an online TV drama can "light up" a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion.
On June 14, the day after it premiered on Youku.com exclusively, its Baidu search index jumped to 150,000 and remained around 220,000 throughout its showing period. It has also become a hot topic on Weibo with its hashtag received more than 11.42 billion impressions – making it the only topic that came near the popularity of the FIFA World Cup.
When the online drama was closing to its finale, Youku invited fans to "like" the show on its website and with 6.66 million likes, the website will sponsor an out-of-home ad on the giga...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time