Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
Xiaomi spent more on out-of-home advertising in July to promote its new model MAX 3 and thus topped the ranking with a high growth of over 1,000% in spending from just 91st a year ago.
Overall, spending on elevator TV advertising increased compared with the previous year. Alcoholic beverage industry saw expenditure skyrocket to 6,917.8%.
Ele.me still was the biggest buyer though its spending reduced by 10.3%. KFC and Mengniu took the next two places by a spending growth at 198.9% and 88.5% respectively. Didi made the highest jump from 61st to 8th with a growth of over 1,000% in spending.
Log in to read the complete article. Or subscribe here.
Check out China advertising market overview; top advertisers in H1 2018 here