Youpin is where Xiaomi's aspirations for extending the boundaries of its core business lies. Its product categories have been extended from core products smartphone and TV to ecological chain companies - air purifier and self-balancing scooters kind of products. Now, it has become an independent quality e-commerce platform selling a variety of products including mattress and leisure wear.
Hardware, new retail, and internet service are dubbed triathlon for Xiaomi. Specifically, new retail entails the online Xiaomi Mall, Xiaomi Youpin, and offline Xiaomi Home.
Youpin is just like the biggest outside circle of a funnel, which aims to pick the best SKU from the market for Xiaomi, according to Gao Ziguang, the vice president of Xiaomi ecological chain and general manager...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time