Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why.
Low-tier cities youth: must-win consumer segment for many brands
China’s total movie box office revenue in 2018 hit 56.58 billion yuan (US$8.23 billion), a 7.99% increase over a year ago. The once high-flying double-digit growth industry now has to struggle to maintain its high single-digit growth.
It’s widely agreed among the movie circle that those who win the low-tier city young movie-goers will win the market because, unlike their counterparts in big cities, they have plent...
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