The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as nearly 50% of its users aged 25 years or younger. 55.3% of Miaopai users lived in tier-1 and tier-2 cities while that was 44.8% for overall short video users.
The short video, generally a video of fewer than 5 minutes in length, is featured with engaging, entertainment, and social interaction, etc. Users are no longer just audience; they are also the content creator thanks to the low threshold. In this way, users find a way to fulfill their demand for self-expression and social interactions. Furthermore, some of them being able to create attractive content might be invited to create content for platforms.
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