In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips every year, 24.8% more frequent than the latter.
Background of parent-child trip market
The number of newborn children totaled 17.2 m...
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