In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]
Chinese Mothers Insights
There are 3.94 million babies born in 2017, more than that in the whole U.S. 60% of babies younger than 3 years are living in lower-tier cities and 49% of maternal and baby product sales are from lower-tier cities. This is a huge potential market for maternal and baby products.
More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After China changed its policy to encourage couples to have two children, the country has entered its “two-baby era”. The second babies accounted for 51.2% of all newborn babies in 2017, […]
Within the online retail B2C market, maternal and child sector saw a high growth of 54.3% in GMV to 63.48 billion yuan in Q1 2018.
The number of China’s newborn babies keeps a steady growth in recent years and is estimated to reach 18.08 million by 2018 according to data from China’s National Bureau of Statistics.
Chinese moms are very active on social media and many of them like sharing information of their children with others. 48% mothers follow mother-care products’ WeChat subscription accounts and 47% follow WeChat official accounts on parenting and education.
Transaction value of China’s mothercare products on the online shopping platforms reached 190.24 billion yuan (US$29.67 billion) in the first half of 2015, including products such as infant formula, supplementary foods, diapers, baby supplies, baby clothing, toys, pregnant women supplies and so on.
Chinese mothers spend one-third of their online time on shopping in 2015 according to CTR Market Research. In comparison, Chinese moms’ time on social media is only one third as much as on Online.
On August 6th, the Chinese largest shopping website taobao.com’s unit g.taobao.com published a report on its website, revealing the history of Chinese online shopping and preference of Chinese online shoppers through analyzing big data.
China mother and baby products market reached 1.43 trillion yuan ($230 billion) and expected to exceed 2 trillion yuan ($320 billion) in 2015, 6.8% of total consumer retail market in China.
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be seeing strong growth in China.
In Q3 2014, total transaction value of China mother care market exceeded RMB23.48 billion ($3.82 billion) with an increase of 129% from the same period in 2013.