At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald's managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold.
Interactive WeChat Moments Ads
Taking advantage of WeChat's new ad format “best wishes from celebrity" on Moments, McDonald's invited post-95s celebrity Yang Chaoyue to give best wishes. It can be thrilled for some fans who accidentally received the best wishes from their idol while viewing WeChat Moments feeds. It sparked heated discussion.
Credit: Tencent Ads
Furthermore, McDonald's combined this advertising with “video interaction” function to encourage users to draw a Jingongmen b...
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