Consumer products giant Procter & Gamble (P&G) has become one of the most well-known international brands in China since it entered the market 31 years ago. In the fiscal year of 2018, P&G saw China's organic sales growth by 7% from a decline of 5% in 2016 and an increase of 1% in 2017. That promoted over 30% of its global sales growth with less than one-tenth of presence in business.
Six of seven categories were holding or growing sales, up from one of seven categories two years ago. It generated about US$1.6 billion in e-commerce sales, accounting for nearly 30% of the China business.
P&G embraces full-scale digitalization in China, its second-largest market, and earns high growth momentum in sales. For example, its sales on Alibaba’s Tmall increased by 1,000 ti...
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