"Paid knowledge" market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July.
Himalaya FM (14%), Zhihu (5.9%), Dragonfly FM (1.7%), Dedao (0.9%) are the top players.
The average DAUs of Himalaya FM exceeded 13 million, up from 11.95 million three months ago. ...
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