Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps. Time spent on Tencent affiliated apps were less in 2018 while video live streaming captured more and more leisure time.
There were 1.13 billion unique mobile devices, and Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps in 2018. That was 17.3% higher than the prior year period.
Tencent-affiliated apps combined took up 45.3% of users' mobile duration, a decline of 9.8% year-on-year. By comparison, Toutiao-affiliated apps were growing quickly in capturing users' attention with a presence of 13.2%, which was 5.9% a year ago.
Within Tencent-affiliated apps, social media represented 65.3% of usage duration, video & live streaming 12.5%, and mobile gaming 10.9%.
Within Toutiao-affiliated apps, video live streaming apps occupied 55.7% of usage duration, 22% higher than January. News information accounted for 44.1% of the tot...
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