In Becky's initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches.
For a direct e-commerce brand that uses WeChat mini-program as the only sales channel, such an achievement is impressive.
Becky, or Li Beika, was the chief journalist of...
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