Besides Tmall Global and JD Worldwide, Xiaohongshu (Little Red Book, a.k.a. RED) and Netease Kaola are also leading platforms in China's cross-border e-commerce market. Let's take a look at a quick comparison of users on these two platforms including the demographic profile and geographic distributions.
Xiaohongshu is way ahead of Netease Kaola in terms of user growth after it reached the 100-million-user milestone in May 2018. It maintained double-digit growth rate in the second half of ...
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