Besides Tmall Global and JD Worldwide, Xiaohongshu (Little Red Book, a.k.a. RED) and Netease Kaola are also leading platforms in China's cross-border e-commerce market. Let's take a look at a quick comparison of users on these two platforms including the demographic profile and geographic distributions.
Over half of Xiaohongshu users are 24 y-o and younger (53.5%), comparing with Kaola's 34.8% in this age group. Kaola'...
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