Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident - the advertisers, Hive and Weibo site - all received negative comments on social media in China.
MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success on streaming video platforms such as Taobao Live or Kwai. MCNs are unaffiliated with the platform owner.
There is this Taobao shop, who paid to have one of Hive’s big influencers, "@ Zhang YuHan" to produce a promotional Vlog, which has 3 million fans.
The Vlog was played millions of times, with over thousand reposts and comments. All data looked good, people commented even said they either would place orders or have d...
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