Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident - the advertisers, Hive and Weibo site - all received negative comments on social media in China.
MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success on streaming video platforms such as Taobao Live or Kwai. MCNs are unaffiliated with the platform owner.
There is this Taobao...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time