Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic.
Weiwei is a sales person at China’s leading travel agency China Youth Travel Service.
When travel came to a standstill at the height of the pandemic earlier this year, she stayed at home with nothing to do for months. Her income was significantly affected, and her financial stress increased.
She started to consider part-time work and soon discovered an opportunity to work as JD’s “shopping promoter” in WeChat groups to recommend high-quality products sold on JD to acquaintances and earn rebates.
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