330 million of WeChat’s (known as Weixin in China) 1.225 billion monthly active users use video calling. 780 million users are on the social networking section WeChat Moments and 120 million publish updates. The content network WeChat Official Account has 360 million users.
WeChat has evolved from an instant messaging app to a service meeting the digital needs of over 1.2 billion users. Each day, more than 120 million users post in social networking Moments, 360 million users read Official Accounts articles, and 400 million users access Mini Programs.
WeChat Mini Programs
SMEs and brands increasingly connect with users via Mini Programs and WeChat Pay, and annual transaction volume generated from Mini Programs more than doubled year-on-year in 2020.
In 2020, the daily active users of WeChat Mini Programs exceeded 400 million, according to its official data shared at its annual event WeChat Public Lecture.The number of mini programs used per user increased by 25%, the average transaction value per user grew by 67%, the number of programs with transactions increased by 68%, and the annual transaction volume of more than doubled in 2020.Click To Tweet
In 2020, more than 100 million people purchased in shopping malls and department stores on WeChat Mini Programs. With the help of mini program pre-sale + offline self pick-up mode, more than 300 million users purchased fresh fruits and vegetables.
In the past year, the commercial realization of WeChat mini games increased by 20%.
Last year, the proportion of male and female users in the distribution of mini games accounted for 50% respectively. 40% of the users in the first and second-tier cities, and 65% of the users aged 30 and above.
Compared with 2019, the per capita game duration of mini games increased by 50%, and the average number of games played increased by 20% in 2020.
The number of monthly active users of WeChat search has reached 500 million.
WeChat search staff said that in the mobile Internet era, search should not be limited by the search box, but need to be accessible by the touch. Users can search while chatting.
WeChat search will screen out the high-quality content of WeChat and produce a more accurate connection with users.
In the future, it can expand the search scope to the whole internet based the needs of users. The search results are currently mostly provided by WeChat Official Account and Sogou.
In 2020, Zhifufen, a feature similar to the credit score on WeChat Pay, saw more than 240 million users. It boosted the conversion rate of e-commerce orders by 14% and the repurchase rate of retail merchants by 73%.
In 2021, WeChat mini stores and Zhuanzhuan (a secondhand-goods marketplace) will integrate Zhifufen.
In the e-commerce industry, WeChat Pay’s Zhifufen enables post-payment after receiving the delivery and faster refund. Users can quickly receive a refund after submitting return logistics information.
WeChat Channels is Tencent’s ultimate weapon in the short video market. It’s maturing with the integration with Official Account, Search, Mini Programs, etc.
Enterprise version of WeChat: WeCom
In 2020, there were 80,000 enterprise WeChat partners, with a year-on-year growth of 400%.11.91 million applications connect to WeCom, with a year-on-year increase of 250%. Since COVID-19, there have been 5.5 million real enterprises and organizations on WeCom with 130 million active users reaching 400 million WeChat users.Click To Tweet