Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official "cloud store" (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet.
Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini programs.
In the WeChat mini programs of retail chain enterprises, coupons, flash sales, and live streaming are the most common marketing methods. Of the 275 small programs surveyed by China Chain Store & Franchise Association (CSFA), 117 used coupons, 89 used flash sales, and 78 used live streaming.
In addition, retail chain enterprises pay more and more attention to the retention of mi...
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