Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments.
Tmall accounted for about one-third of the surveyed brand merchants' e-commerce sales in 2020. JD and Pinduoduo are also essential sales channels.
WeChat plays a vital role in the social e-commerce segment; WeChat Groups and Mini Programs are important channels for transactions.
Total transactiosn on WeChat Mini Programs totaled 1.6 trillion yuan in 2020 while social e-commerce accounted for 89.15%.
Brand merchants' owned mini-programs saw a total of 614.5 billion yuan in e-commerce transactions while platforms' reached 812 bil...
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