Chinese consumers' dressing table is no longer just the world of international brands, domestic beauty brands have begun to occupy the hearts of consumers. Similar to the popularity of "Korean makeup" and "Japanese makeup" a few years ago, the competitiveness of "domestic beauty" is soaring.
In addition to the old brands of domestic products, even OEM and raw material manufacturers, which once had a deeper foundation and a larger market scale, began to build their own beauty brands.
Unlike light asset Internet beauty brands, which rely on digital marketing and branding for growth, OEM and raw material manufacturers make beauty products with reverse thinking and win the favor of many consumers with excellent products, which also ushers in a new explosion point for the domestic beauty ...
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